This Weekend in LA

*pretty rad flyer done by our own Justin McMillian aka Mr. Quick

Holy crap, a lot of good shit happening in LA this weekend. First and foremost, Joe is leaving. Boo. So, come to 1642 Temple st. 90026 tonight at 9pm to say goodbye. Bewm. (I’m not racing tonight, so you know I care about this guy) Next, DTLA’s finest throwing three events this weekend, a crit race tonight, (course looks good Ash!) Then on Saturday they’re hosting this year’s LA leg of the Velocity tour! The messenger that wins gets air fare to the CMWC in Guatemala this year. On Sunday, they’ve got bike Polo and BBQ. Also on Sunday is BikedayLA’s one year Anniversary!

WIN A Pair Of VERY Limited DVS x PC Shoes

Here the deets…

Here is your chance to WIN a VERY limited pair of DVS x PEDAL Consumption shoes! The rules are simple, send us a photo (500 pixels wide or more) of you showing your PEDAL Consumption love! Use your PC stickers (not required) or your creative imagination!

Send your photo entry to patrick[at]pedalconsumption[dot]com and we will pick the winner on May 2. That’s right… you only have 4 days! Please remember, we do not condone the destruction or vandalism of items and property you do not own and no entries harming or damaging to animate of inanimate objects.

One winner will be announced late Sunday evening. Sizes range 5-15 in men and 5-11 in women. Have fun and show that PC love!

Do ET!


Chrome Announces MY FOOTS photo contest

Following up from their Turds For Gold promotion where Chrome shipped out over 5,000 pairs of free shoes all over the globe, they now want to see how folks will live in them.

Here’s the deets…

Between now and August 1st, take a photo of yourself in your new Chrome shoes and send it to: The photo can document your daily life, be humorous or ridiculous. Most importantly, it should say something about you. In August, the Chrome staff will vote on the top four submissions. A staff member will then visit each of the finalists’ hometowns, hook them up with some Chrome goods and photograph them to be featured in a Chrome ad campaign later this year.

“We can’t wait to see what kinds of submissions we get,” says Chrome Marketing Director, Matt Sharkey. “This isn’t hollow market-research, this is us wanting a glimpse into the many different lives that make up the extended Chrome family.”

By submitting your photo to, you grant the Chrome crew full permission to blast it all over the interweb, use it as a dartboard in the office, or for any other activity they do so choose. For any questions regarding the MY FOOTS photo contest, visit the Chrome Facebook Fan Page

This is so rad, I can’t wait to what the homies round here come up with….

Thanks Chrome, you guys rock!

Happy Trails Joe!!!

This Friday, it’s a sad day. Joe is leaving us to go north to SF. Before that, however… Is the going away party. Much talent is coming out to play Joe off into the sunset.. An incredible line-up of LA’s finest… and a special guest star from SF will be MCing…
Come one, come all…

Friday, 9pm
1642 Temple St.
LA, CA 90026