This coming Friday, Levi’s invades O20. Last year this was pretty fun, and this years should be crazy. They have more product to debut and limited edition custom tees from O20, Ritte, and Moth Attack. Proceeds from the t-shirts to benefit the Bicycle Kitchen, Bikes to Rwanda and the Encino Velodrome. Come out, buy a T-shirt, checkout the new line and have a beer on Levi’s. Spread the word!!!
4351 Melrose ave
Los Angeles, CA 90029
Friday, March 30th 7pm
Here are my thoughts on the new Commuter Workshirt.
While I was in O20 last night, I noticed they had a ton of new water bottles. Go swoop!
Details from Levi’s:
“The Levi’s® brand recently launched The Commuter that is optimized specifically for the
needs of the urban commuter cyclist. The “Commuter” is built around the 511® Skinny Jean
and the iconic Trucker Jacket. All Commuter products blend form and function by utilizing
the most cutting-edge performance apparel technologies.
Levi’s has teamed up with local bike crews, influential bike shops and individuals to create a
collaboration that integrates the creative identity of local heroes with the Trucker Jacket.
The end result is a custom one of a kind piece of wearable art that symbolizes community and cycling.”
The details on the Jackets are great. Names on collars, subtle hints specifc to each crew and shop throughout
the designs. I want one for TOLA!